RANGE ROVER / DESIGN
Evoque wins World Car Design of the Year
A separate international design award recognised the first-generation Evoque in New York.
On 5 April 2012, the Range Rover Evoque was announced as World Car Design of the Year at the New York motor show. The other finalists were the Citroën DS5 and Volkswagen up!.
At a glance
- Announcement: New York, 5 April 2012.
- Award: World Car Design of the Year.
- The initial eligible field contained 46 vehicles.
A design award with its own selection
The competition began with 46 eligible vehicles. A panel of five design specialists selected the shortlist before the wider World Car jury voted. The award recognised automotive design within the World Car programme; it was a distinct title, not a claim that the Evoque had won every category.
What made this a separate moment
The January North American Truck of the Year result and the April design award came from different competitions. One considered a broad set of vehicle attributes within a North American category. The other focused on design through an international selection. Combining them into a single award would lose the sequence of events.
Recognition for a compact Range Rover
Land Rover presented the result as another milestone in the Evoque’s growing collection of awards. Its announcement described the model’s compact proportions and a recognisable Range Rover identity as central to the response. The significance was the reception of the original design, rather than a newly announced engine, body or facelift.
Illustrations recomposed from period press imagery. Image licence.